Ram: “Towing Guide”

User data showed us that one of the top searches on was for information on towing. However, the towing information on site was a poorly organized, hard-to-read table. We decided Towing was an important enough topic to get a complete information redesign. The result was a comprehensive, intuitive, interactive tool that allowed new truck owners to input key facts about what they wanted to tow and receive exactly the recommendations needed to make a decision. The Towing Guide was so successful that additional “explainer” videos were created to teach owners how to safely hitch up a trailer and handle their vehicles.