Out of Home/Promotional
Icelandair asked us to promote their new service from Toronto to Europe. During the week of the Toronto Film Festival we parked a food truck downtown and brought the the taste of several European destinations to the street. We hid “golden tickets” in the food boxes that could be exchanged for real tickets to Europe. Bookings jumped for the Toronto area after the promotion and, as you can see, a good time was had by all. You can see case study film here.