Thank you for your interest.
I have a broad range of experience creating traditional advertising as well as digital and non-traditional communications for companies large and small. I specialize in long and short-form video content.
My particular skill is my ability to understand how complex organizations create value and help them communicate that value through clear, and emotionally engaging storytelling.
Whether it’s a brand anthem or a simple explainer video, it’s important that any organization, particularly a technology driven organization, have a simple, distinct and consistent message for customers and stakeholders.
Below you’ll find a summary of my professional experience and at the bottom of the page, a link to some work I’ve done recently–as well as a few older favorites I hope you’ll enjoy.
Regards,
Alan
Experience
Creative Content Development Intevity Digital Consulting
December 2019 – to present
Leading in-house content development for a small, fast-growing digital transformation company. Recently developed and produced a 4-minute brand anthem video to launch an awareness campaign to be applied across paid, owned and earned digital media.
VP Group Creative Director SapientRazorfish, Boston
Apr 2010 – July 2018
Held leadership and creative duties at the Boston office of SapientRazorfish, a 12,000-person digital and experience marketing company. Primary responsibility was to lead digital creative for automotive client, Fiat Chrysler Automobiles. In 2010, created the winning pitch video f that brought in what is to this day, the agency's largest agency-of-record account.
Branding Strategy/Creative Development Alan Pafenbach Creative/Direction
March 2008 – Present
Working directly with clients as well as traditional and digital agencies, and design firms, I provide strategic insight, creative development, concept testing, and final production of television, video, radio, digital applications and web experiences.
Creative Director OgilvyOne, New York
July 2006 – January 2008
Worked with Ogilvy teams in Europe and Asia managing global creative efforts for a premier digital media company. This included development of a global message platform and accompanying brand guidelines. Opened a full-service office in San Francisco to service this Silicon Valley-based company.
Managing Partner, Executive Creative Director Arnold Worldwide, Boston
July 1988 – December 2005
Executive Creative Director for the $350,000,000 Volkswagen advertising account, leading a multi-discipline staff of 35. Responsibilities included production of all television, online, print, out-of-home, retail, and promotional advertising and sales collateral. Led creative development for six major vehicle launch campaigns including the 1999 launch of the New Beetle.