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Profile.
Alan Pafenbach, Creative Director/Marketing Consultant
2006-Present
Alan Pafenbach Creative Direction, Boston
A consulting practice providing Creative Development and Management services to corporations, advertising agencies and start-ups. Clients include Hewlett Packard, PriceWaterhouseCoopers, Constant Contact.
2006-2007
Ogilvy & Mather, New York-OgilvyOne, San Francisco
Contracted as Global Creative Director on Yahoo! Responsible for developing a consistent global brand platform across all media. This included a theme line, and multimedia campaign rolled out over North America, Europe and Asia.
Additional responsibilities included reorganization of the creative department in San Francisco and hiring new creative leadership.
1988-2005
Arnold Worldwide, Boston
Managing Partner and Executive Creative Director.
Managed creative development on Volkswagen, the agency's premier account. Responsibilities include strategy development, creative development and management of a 35 person multi-disciplined department.
Accomplishments include development of six major vehicle launch campaigns including the 1999 launch of the iconic New Beetle. The "Drivers wanted." campaign helped dramatically reverse a steep decline in brand awareness and sales. Brand tracking studies showed it to be the best-known automotive tagline in the industry. The Volkswagen creative team won virtually every industry award, including the Cannes Grand Prix, The Kellys, One Club, Andy's, D&AD, Clio, and The Effies.
The strength and reputation of the work helped attract talent and business to the agency and fueled substantial growth during the period. Arnold was sold to the Havas Network in 2000.
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