ALAN PAFENBACH :

What I do:
Marketing strategy. Creative development and execution.

Most notable work:
The Volkswagen “Drivers wanted.” campaign.

Currently:
Principal, Alan Pafenbach Creative/Direction.

Other Places I've worked:
Managing Partner, Executive Creative Director, Arnold Worldwide, Boston.

Creative Director, Consultant, Goodby Silverstein & Partners, San Francisco.

Global Creative Director, Consultant, Ogilvy & Mather, New York.

Other Clients/Projects:
Yahoo!, McDonald’s, Hewlett Packard, Goodyear Tire.

SERVICES:

Branding:
Branding used to be strictly an outward facing effort, a facade. Now there is no inside and outside.

Navigating Media Channels :
Where your audience hangs out determines not just where you market but how you market.

Creative Development: At the end of the day, it's all in the execution.

MEDIUMS:

Digital
Television
Experiential
Print
Radio
Collateral

 

 

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